I raise ceilings Â
For those ready for the next level.
Most high performers don't have a talent problem. They have a ceiling problem. They're already executing, already leading, already producing results.
And they know there's another level they haven't broken through yet.
That's exactly where I work.
For high performers who know they’re capable of more—but aren’t consistently showing it when it matters.
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The gap between good and elite is almost never skill. It's identity, commitment, and leadership.
Identity
Change who you are, change what you produce. The IBR Framework: Identity → Behavior → Results.
Commitment
Elite performance isn't an event. It's a daily decision. The C.O.M.M.I.T. Framework built from combat zones, boardrooms, and basketball courts.
Leadership
The missing multiplier in most high performers. Talent without elite self-leadership always leaves something on the table.
My name is Daniel Pinedo
My background isn't typical
Marine Corps Combat Officer in Iraq → CFO of a space hardware startup → College Basketball Coach → McKinsey Consultant
Every environment taught me the same thing: the right coaching at the right moment doesn't just improve performance — it accelerates it in ways you can't achieve alone.
How I help:
Confident Leader BootcampÂ
A six week live experience for professionals who are ready to stop drifting and start leading themselves.
Build self leadership, clarity, and confidence so you actually follow through on what matters without pretending to be someone you’re not.
Best for: professionals ready to step into higher levels of leadership and performance within a group coaching environment.Â
1-on-1 CoachingÂ
For business leaders, leaders, & professionals who want to elevate how they show up day-to-day.
Through structured coaching, I help you change the behaviors that are holding you back, build consistency in decision-making and follow-through, & develop confidence and clarity under pressure.
Best for: professionals wanting support in becoming their highest-potential within an exclusive coaching environment.Â
AdvisoryÂ
For business owners and leaders making high-stake decisions.Â
I provide strategic advisory support on growth and business strategy, leadership and team performance, & decision-making under pressure.
This draws on my background in the Marine Corps, McKinsey, entrepreneur, and as a CFO.
Best for: leaders who want a trusted advisor to help them think clearly and move faster
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Workshops
For organizations serious about developing leaders, not just motivating them.
I lead high-impact workshops designed to change how people actually show up at work.
Participants don’t just learn concepts, they practice the behaviors required to craft their leadership identity, make better decisions, and influence better teamwork and feedback.Â
Formats include half-day and full-day company workshops
or multi-week development programs for emerging leaders.
Best for: organizations that want measurable improvements in leadership and performance
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Keynote Speaking
For organizations that want more than motivation, they want lasting performance.Â
I deliver keynotes focused on one core idea:
High performance comes from self-leadership, and self-leadership is built through behavior.
Core Topics:
Self-Leadership Under Pressure
How high performers stop hesitating, make clear decisions, and execute when it matters most.
Stop Holding Back
Why talented professionals underperform and how to break through by changing behavior, not just mindset.
Decision-Making and Ownership
How leaders take ownership, act decisively, and follow through, especially in high-stakes environments.
Keynote Speaking (Cont.)
After a session, participants walk away with:
-practical tools to make faster, clearer decisions
-a better understanding of the behaviors holding them back
-increased confidence in high-pressure situations
-a stronger sense of ownership and accountability
-a clear path to showing up more consistently as a leader
My work is shaped by leadership under real pressure:
Marine Corps combat leadership in Iraq
advising leaders at McKinsey & Company
building and operating as a CFO
coaching athletes and teams
I don’t speak from theory alone. I speak from environments where decisions had real consequences, leadership was tested daily and performance mattered. That perspective allows me to connect with high performers and drive change that actually sticks.
Best for: conferences, leadership offsites, and high-performance teams
Ready for the next level?
Email me. Let's find out if we're a fit.
"Be a Leader" Podcast on YouTube
Where Daniel discusses current events across sports, business, and the military through the lens of leadership.Â
Find podcast here
